Digital signage is a form of electronic display that shows information, advertisement and other messages. Digital signs (LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores, corporate lobbies and commercial buildings.

Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home"or abbreviated as DOOH.

The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.

While the term "digital signage" has taken hold throughout most of the world, some companies and organizations prefer to use the terms "narrowcasting", "screen media", "place-based media", "digital merchandising", "digital media networks", "digital out-of-home" or "captive audience networks”.

Time, dynamic content changes and scheduling of content to be displayed or published to the point of eye contact directed at the target audiences is one of the main challenges in the world of “Digital Signage”. On the other end of the spectrum, lower cost of ownership, energy saving, minimal maintenance and resources are also one of the main factors.

With all the above factors taken into consideration, we are proud to present NOXEL Xtream Series that would bridge the gap of Digital Signage solution from end to end.